To the fast-thinking, fast-talking, SUPER creative SUPERWOMAN who is sick of fucking around and not making the money OR the difference she’s born for … this one’s for you 🙂

Hey gorgeous! Kat here and I am beyond beyond BEYOND pumped (as always when I’ve got something new!) to invite you into Launch It! my brand new 6-week online training of KICKASSERY!

Launch It! (Get Your Shit Out There. Hard. Fast. NOW!) is an intensive online experience run live with your truly and is based on the INCREDIBLE feedback I’ve had any time I share my launch strategies as well as the incredible DEMAND I’ve had to share more. But before I tell you ALL about it allow me to ask you a couple things …


Isn’t it just astounding how you can sit down, ready and charged to do something important – Powerful! Creative! Transformative! – and certainly PROFITABLE – and then 20, 30, God forbid even 2 hours later you’ve done nothing at all?

Or at least, nothing that really counts.

Perhaps you’ve spent some time updating your social media accounts. Carefully checked and then re-checked your list, or lists if you’re as anal about organisation in your biz as I am! Answered some emails, taken a survey, made a note to yourself to create your own survey, popped in on your forums, downloaded some cool interviews online, and basically been super duper productive at doing everything except the actual stuff that will, y’know … make you money, and grow your business!

Or is that just me?

Nope … didn’t think so!

Waiting for … what? A freaking sign from God?!

When I began my online business back in 2007 it was because I had a dream to ‘make it’ in some way as a writer, and also because I figured that there had to be some way this whole blogging thing might turn into income. I had dreams of an online presence maybe allowing me to successfully fill events, do some corporate personal training (I was a PT at the time, turned fitness blogger), or at least increase my 1:1 rates. I had no idea that 7 years later, which is now, I’d be running an international company generating half a million dollars a year, and growing – as much as doubling – each year.

And had I known what it would take to get there, had I actually had a glimpse into the future and all the work – the endless empowering but oh-so frustrating work I’d have to do, and the frequent need to pick myself back up and try again when things didn’t work right away –

I may have never begun.

Except that of course I would have, because being an entrepreneur and paving my own way is as much a part of who I am as my genetic or cultural background. I would literally move into my parents spare room (at 34 and with 2 kids and a husband!) before I would go and find a job. I don’t care how many times I have to dust off the blood, the sweat, the tears and go back into battle, I’m in it for the long haul and my destiny (I’m claiming it!) is one of great financial wealth, time abundance, joy, freedom, adventure, fun, making a BIG difference and living an aligned life exactly on my terms and in keeping with what I am MEANT to be doing.

Yours too?

Great, then you’re going to LOVE this program.

But just quickly, before you read on? For the love of God do NOT join this if you don’t love the fast lane, and being called on your BS 🙂 it won’t work out well for EITHER of us.

Here’s what you GET baby, when you say yes to LAUNCH IT!

WEEK ONE: First things first: whaddya actually wanna DO? (and why aren’t you SELLING IT?!)

Okay, so you know that thing you do? Where you sell stuff (or try to, or plan to) that you don’t actually freaking LOVE? Yeah … we’re not going to do that anymore.

Money flows when YOU are in flow. So what we’re gonna do? Get you in FLOW. Meaning, we are going to get BEYOND clear on exactly what you want to do, who you’re called to be, HOW you’re called to live and make a difference. And hell yeah – where the money is going to come from!

Warning: this might mean letting go of some shit! Not to mention being willing to take some BIG leaps of faith!

WEEK TWO: Ideas that KILL … and a fast way to KNOW whether they’ll work or BOMB.

This MIGHT not be what you want to hear (or maybe it is, I don’t know!) but one of the KEY ways I broke my own money drought and started bringing in the SERIOUS big $$ was simply by putting myself out there.

A lot. Boldly. Fast. Without over-thinking. Based on GUT feel.

But also based on actually knowing how to LISTEN to what people want. Some of my stuff BOMBED. And I quickly learned what WORKS, and then I learned how to get it out there even faster and with INCREDIBLE value and quality attached. You do NOT need to be hemming and hawing for another SECOND longer over what you should do or whether it will work, you just need to sort this shit out and take ACTION.

Let’s do it, yes?

WEEK THREE: My entire launch process, dotted, crossed, and delivered so you can DO it.

Strategy baby.




Sales pages. Pre-launch. Whetting the APPETITE. LAUNCH. (And how often to promote … which by the way is WAY more than you think :)). HOW to promote. Emailing. PUSHING the end of the launch. Squeezing EVERY last sign up out. What to do if it’s not WORKING. How to make it freaking WORK.

And more. Of course 😉

WEEK FOUR: Working your money maker.

All that stuff we just said for Week 3? You’d be crazy if you think we can cover that in a week and have you actually working that money maker! We’re going to take our time. Of course most people would take a good 2 years to figure this shit out, then have a nap in order to get over the exhaustion. I’ll give you two weeks baby!

Then we are good to GO.

WEEK FIVE: FAST funnel magic.

So if you’re going to go to all this trouble, and yes you ARE, then you might as well make it about something MORE than just a single launch or product.

So we’re going to map out your entire funnel, join all those dots, and then work out how you’re gonna make ’em sing. Meaning: how to get new subscribers turned into new buyers ASAP and then repeat buyers. Ad infinitum.

WEEK SIX: Leverage leverage LEVERAGE honey!

By far the BIGGEST mistake I’ve ever made in my business was not setting up automated and LEVERAGED sales processes that allowed me to just keep making more and more MONEY and a greater and greater DIFFERENCE from the existing work I’d done.

Now? I have processes within my processes 🙂

I’m still learning of course – that never ends! But I have GREAT stuff in place meaning that people know where to go, what to buy, my stuff literally SELLS itself and the way my entire BUSINESS and communication process is set up results in over 100k a month of now largely LEVERAGED income.

Seriously – I am NOT better or more gifted than you I just did MORE stuff, FASTER, and possibly I’ve been around longer. Either way – YOUR TURN SISTER. There’s no reason why you cannot create EXACTLY what you want in this game, and well you should. You have a calling to DO something don’t you? Then freaking do it!
Let me sweeten the deal for you. 
Sign up today and save 30%! Was $497, Now Only $347!

It gets BETTER!

We’re gonna be talking, and getting CRYSTAL CLEAR on –
  • How often you should launch new stuff
  • Whether or not it’s cool to overlap, and if so, how
  • The BEST ways to do early-birds, bonuses, scarcity, cash machines etc so that people hit yes NOW
  • ​Whether or not you should have a launch / marketing calendar, and if so what the fuck that should involve (and how to actually follow it)
  • ​How to get awesome affiliates and JVs on board to help promote your launch AND grow your list!
  • ​Getting free publicity for your launch!
  • ​Standing out from the DRONES in your industry
  • ​Using your VOICE to grow your CULT whilst also selling to them
  • ​The easy easy EASY way I ensure that my sales processes are always SUPER high value so people actually look forward to my sales emails! Never mind they actually BUY!
  • ​The stuff I did so damn WRONG before I cracked this whole online thing – let me help you save time and money by sharing my mistakes!
  • ​And my story about selling close to 2 million dollars total in the last few years in online products and programs
Yee-hah beautiful! I really think this might be the most INTENSE and energising course I’ve ever run! What’re you waiting for? GRAB YOUR PLACE NOW so you can activate your free Rich Chick Mastermind bonus even before we begin!

How it all plays out:

We’ll be working together for 6 AWESOME weeks. Launch It! is an ALL online program, with weekly trainings deliver to you LIVE over audio. All of the trainings will be recorded and you’ll keep ’em forever! You’ll be told exactly what to do and exactly how to do it.

You’ll also have access to me throughout the program! This is going to ROCK sister, and you know what else? You can have some seriously AWESOME shit launched, in just 6 weeks!

Can anyone say AWESOME?!
Don’t forget if you sign up today you get in on a massive discount! 

Was $497, NOW Only $347!

This SUCKS! And is why you MUST join me in Launch It!

Here’s what I know you do NOT love, and it’s something I’ve had to face and deal with way more than I would have liked – in fact I’d prefer to have never had to deal with it at all!

I’m talking about those days – weeks – months, even – when despite your work and effort, the cash just ain’t flowing. Your list is growing WAY slower than you feel it by rights should be and you just don’t understand why all around you women are exploding onto the online biz scene seemingly out of nowhere and having the downright impertinence to overtake you! (Or at least that’s how it looks from where you are).

Meanwhile you dutifully log on and do your work day after day, wondering when your time is coming. After all, you’ve got your first- or next! – course nearly ready to go, an eBook in the works and big plans for an event later in the year. That whole funnel thing? You got it going ON! You have lists! Plans! Ideas! Well-rounded drafts, and you’re even working with a great business coach to make sure it all works out exactly right.

Which is all very admirable of course, but here’s the only thing you should really care about –

Where it gets REAL, sister!

Do you actually have stuff – a lot of it – that you are selling RIGHT NOW? How about freebies? Do you have high-value free offers available – multiple – RIGHT NOW?

And are you – right now, as in today – working on your latest new creation either free or paid? Is it coming out this week or next?
Or are you like the very vast majority of women entrepreneurs out there in that you have a decent free opt in, an eBook and/or program of some kind and then a ton of great ideas which – no matter how awesome they may be – are in fact completely useless because as of right now, this minute, they are not a) growing your list and b) making you money?

NEWSFLASH! None of the pretty stuff, the organised stuff, the so-called must do stuff in your business counts if you’re not also regularly CREATING (and finishing; going live with; launching) new stuff both for free and for sale.

I’d go so far as to say that if you can’t answer yes to all of my above questions (the ones in the last 4 paragraphs) then right now you’re failing to be the entrepreneur you really could be, you’re failing to share your message or shine your light in the way you were born to do, you are in fact NOT on the path to the wealth and freedom and lifestyle you desire, and worse still you’re probably more burnt out and less fulfilled than you thought possible! After all, you got into this whole biz thing because you love to create stuff … right?!
Launch It! is not just a KILLER system (which it is) for effective launching of online products and programs. For sure we’ll cover all of that, but what it’s really about is this –

You doing what you set out to do. Which is creating the CRAP out of stuff – awesome stuff – and making a ton of money doing it, all the while stepping more and more into living the life you really want.
Sign up today and pay only $347!

About Katrina Ruth

I’m KATRINA RUTH. I’m a self-made multi-millionaire, and I work with successful badasses like YOU, who kick their OWN ass already, who were always gonna do and BE the damn thing, but who maybe want me to kick their ass that little bit harder.

I flick the damn switch for the called ones, and I get you ALL riled up on your own YOU-ness.
I currently live on the Gold Coast of Australia, and I’m a single Mum to my two beautiful children, Alyssa and Nathan. I travel a LOT with my business (sometimes with the kids, sometimes not), and my business allows me to be fully location free.

After many MANY years of not going all in, NOT speaking my truth or doing what I really wanted to do in the world, I finally said yes to purpose and sharing my deep soul message, AND to doing the damn work, and now, well –

Here we are.

I have been fortunate enough to build up an INCREDIBLE online community of driven entrepreneurs and leaders and creators, and each day I get to do what I always wanted to do, which is to motivate, educate, empower and inspire you to press play and create the business and life YOU want.

I’ve made over $15,000,000 (yes, 15 million dollars) online just by speaking my truth and following the path of my soul, breaking any and all rules that don’t feel fuck yes for me, and also – and this is my fave! – really just being ME. Yeah, I might have some fancier stuff now than when I started, but my business was built on, and still runs on, me being the girl who just loves to write and say what needs to be said running around usually in her gym gear as a hot mess, in between being a Mum and just, well, living life!

You do NOT have to be anything other than who and what you already are to create all of this. Other than just that part of you who you’ve not yet dared to own, hmmm?! But you sure as shit don’t need to be polished, prepared, perfect. I’m still not! And never will be. What you do need to be is this:

Ready to fucking claim it. To recognise that yeah, the hardest work in the world is to march into our dreams without looking back, and to choose to be the version of us we know we’re meant for, every damn day, with zero availability for anything except seeing it ALL come to life.

So who am I to kick your butt about teach this?

I’m one of THOSE women entrepreneurs. The ones who, from the outside looking in, seem to be all over the place, doing a zillion things at once, close to burnout or breakdown.

The truth – I absolutely set out to be superwoman AND I achieve it. For me 🙂 meaning, I DO get more shit done before breaky than most people do in a week, I AM all over the place, and I DO live on fast forward. I also do it on less than 25 hours a week work, while traveling the world first class with my husband and 2 young kids for so for 14 awesome MONTHS! Life is pretty sweet … but I’m sharing the go go GO personality stuff with you because that is who this program is for. The shaker-uppers. The ones who even SLEEP fast. You, I hope.

So yes, I regularly launch entire membership programs – never mind smaller stuff like coaching programs, eCourses, eBooks, and events and so on – within a 1-3 day period. To me there is nothing worse than having something hang over me for months, becoming seemingly tougher to carry out the more I think about it, wasting time and money usually unnecessarily, and ultimately NOT making me money because it’s not out there.

Think about it – would you rather launch something ‘perfect’ (ha!) 6 months from now or would you rather launch it tomorrow, get a few sales on board, get valuable feedback and improve and relaunch it from there? Then in six months from now you can have a fine-tuned and PROFITABLE product or program. Or you have canned something that didn’t work. Either way, by then you’ve long moved on and created a ton MORE stuff. Meanwhile your competitors are coughing up the dust of your wake.
It’s time to shake off that terrible case of the slow-moving-entrepreneur, time to kill perfectionism and overwhelm with one sound whack to the head and time to work hard – and fast – to get stuff out there that will grow your brand, your biz, your wealth and have your entire industry with their jaws on the floor wondering where the hell you came from and how on earth they can possibly keep up.
It’s time to launch it, baby!

Decision time: here’s why you should say YES!

You are capable of so much more than what you realise.

The truth is that just when you think you’ve reached your limits, and can go no further, you’re actually functioning at less than 10% capacity, probably less than 1% of what you are capable of.

If you truly want to create your dream business and LIFE, you have to know how to prioritise across all areas of that life. You must be RUTHLESS about doing first things first and about letting other things just fall off the list.

You can’t do everything.

But you can do what counts.

My challenge to you now, before you continue on with your busy day, your busy life, is to stop and think about what this means for you right now.

Do you truly know what counts? Do you know what your priorities are in your life, in your business, and for yourself?

And are you following them, are you actually PRIORITISING your priorities? Are you DOING the work you are called to do? And are you making the MONEY you want to make, as well as the difference?
If you can go to bed each night saying YES to that, then it doesn’t matter how much you DON’T get done. The moments ahead of you are not limitless. Time does pass, the days continue to roll by. I’m not telling you to follow my schedule. I’m just telling you what works for me and how it is that I do get so much done. Daily I have people wonder how I’m so prolific and yet still manage to be sitting around on the beach or playing with my kids so often. I don’t have more time than you. I’m just really, really good at knowing what matters, getting straight onto it, and pushing myself to do things fast although not perfectly.

Prioritisation. And fast action taking. That’s what it’s all about.

So stop saying yes to what you ‘should’ be doing, what you THINK you must do and start getting crystal freaking clear on what actually matters to YOU, and instead go out and DO it, every damn day.

And where to start? By quitting the BS reasons you haven’t been able to launch what you really WANT to launch, in the WAY you want to launch it. By joining Launch It! so you can get your shit OUT there, hard, fast and NOW.

Join TODAY gorgeous!

After all-

Life is Now. Press Play.

Kat x
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Was $497, NOW Only $347!

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