Seriously hon, don’t you think it’s time we just said a big FUCK YOU to the world of rules and shoulds and everything we THINK we have to do in order to get ahead and MAKE it?

I don’t know about you, but when I was a little girl I dreamed of being fearless, of being a crazy ass rich successful awesome entrepreneur for sure, living in a fuck off house on a hill and I guess having the TRAPPINGS that often come with wealth and success, but how I dreamt of having those trappings?

Was without being trapped.

I knew I was born for anything, that anything I set my mind to I could and WOULD do and I never even questioned my right OR my ability to make it on my terms!

I was born to rule baby and I wasn’t going to be waiting around for life to hand me a silver platter, a how-to plan, or even an opportunity! I was just going to go and TAKE IT!

And can I tell you something? I freaking well did!

I was that kid on the schoolyard flogging off random pieces of junk for 20c a pop until the evil powers that be (Grade 1 teacher, what a bitch haha!) shut down my enterprise and I had to go all black market.

When I was 5 I figured out I doubled my sales of oranges and lemons door to door (thanks Grandmother and Grandfather for the bounty!) if I took my 2 year old brother with me. Cuteness factor sells! And I had NO shame – I’d sell half-assed drawings for 10c door to door because I knew people wouldn’t say no to me! And I knew that for every no I DID end up getting I was more likely to get a yes the next time around!

Life is pretty awesome when you act as though nothing can touch or stop you!

Of course somewhere along the way I started to grow up.

I still believed in having it all, living life on my terms, being fearless about what I set out to do. But I guess I became … CAREFULLY fearless. I knew I’d be an entrepreneur and mad rich, change the world even, but at some point my approach to doing this changed from “well I just will!”, to “how will I?”, and then eventually to “how SHOULD I?”

And that, if I’m honest, is where it all began.

The downward slide into should, into can I, into what’s the RIGHT way and do you like it and is it OKAY?

You know?

You know 🙂

But here’s something that is REALLY interesting.

When I look back on the things that have kicked the MOST ass in my business – and life – they’re the things I did without thinking about whether I should or could or even whether it made any sense at all!

I just DID them.

I just decided to.

I just wanted to!

Because it was cool or because it seemed fun or because why the hell not!

Like deciding to do the Tough Mudder race with basically no prep just for the hell of it and then having the most crazy fun time of my adult life even though I seriously thought a few of those challenges were going to kill or maim me!

Like launching stuff off the top of my head that I JUST thought of that day and then having it become a 6-figure income stream … something that has happened on MORE than one occasion in my business when I’ve fucked the shoulds and just gone into my heart and soul and unleashed what’s in there with no expectation or demand of how it should look. Weirdly the LESS I plan my launches or promos or worry about whether they sell and the more I just go from what’s in me even though it might be TOTALLY random and make no sense, the more money I make! Weird … hmmm!!

Like packing up my entire house and family 2 weeks after my son was born, which was after an INSANE scary crazy awful pregnancy, and just … leaving. And now nearly 2 years later still living location free, traveling the world in first class fine style! Did I mention I had less than $200 in the bank when we left Melbourne?! I just wanted to and so I MADE IT HAPPEN.

Like pitching big name successful podcasts and publications that I was TERRIFIED of reaching out to (fear of rejection runs deep in this one!!) and then having them say YES, that sounds great!

Like telling someone I love that I want them even though it made me so vulernable and I was so scared of being knocked back or looking like a fool.

Like walking out of a marriage that wasn’t that bad but just wasn’t that good, even though the judgement from family and friends was NOT going to be fun.

Like writing a freaking 2500 word blog post every day and then sending multiple emails per day even when it breaks ALL the rules but yet it’s made me my million $$$ biz!

Like saying what I actually think …

Doing what I actually want …

TRUSTING in my actual God damn RIGHT to live a life of awesome …!

You know?! YOU KNOW, don’t you.

So here’s the thing chicken. If you know. That you are in ANY way living your life according to SHOULD or driven by FEAR or driven by WORRY or driven by but I need to know what WORKS …

And if you KNOW. That you’re actually NOT one of those people, because you, you’re like me – you had the entrepreneurial never say die hell yes I CAN do what I want AND I WILL spirit from day one if not sooner …

But yet you’re not actually LIVING like that …

Then don’t you think it’s time to say fuck the shoulds already?!

In ALL areas baby.

Fuck the shoulds that tell you how it has to be in business.

Fuck the shoulds that tell you how to show up if you want to ‘make it’.
Fuck the shoulds that tell you what the RIGHT way to launch or sell something is.

Fuck the shoulds that tell you if you’re not doing this that or the other thing you’re not DOING IT RIGHT.

Fuck the shoulds that tell you there is a fucking way to do it right!

Fuck the shoulds that tell you how a good girl should act.

Or what’s professional.

Fuck the shoulds that tell you how to be a good wife.

Mother.

Or friend.

Fuck the shoulds that tell you to budget and save and scrimp and wait!

Fuck the shoulds that tell you to hold on and to use what you HAVE instead of just producing more, becoming more, CREATING more!

Fuck the shoulds that tell you you’re message is not enough.

Or that nobody cares.

Or that YOU are not enough.

And that nobody cares what you have to say.

Fuck the shoulds that tell you you’ve left it too long.

That you’re too old for that.

That you can’t do that!

You can’t say that!

You can’t act like that!

It’s not POSSIBLE.

It’s not RIGHT.

Fuck the shoulds that tell you how long a sales page should be.

What your website should act like.

That you should bite your tongue in polite company, or at all.

Fuck the should that tell you what you ‘need’ to do on social media.

And fuck the shoulds that in ANY way take you AWAY from a business and a life of alignment, flow and joy for the sake of MONEY, TIME, FAME, or ANYTHING, because what a fucking trap it is anyway if you believe that shit!!

But most of all –

Fuck the fucking shoulds that YOU ARE LISTENING TO.

Right now.

Every day.

Day in and day out.

As you CONTINUE to create this business, this life, this YOU, in a way that is, when all is said and done, full of fucking fucking awful fucking shoulds.

Can you imagine? For a second? What it would be like to just take a deep breath in and just blow out ALL the bullshit that’s right now telling you HOW TO FUCKING LIVE YOUR LIFE?

Fucking awesome is what it would be like!

And the good news?

No need to imagine.

It’s Time to Join the Fuck the Shoulds Uprising!

15 Days to Epic Fun, Fearlessness, and a 
HELL YEAH Business and Life You Never Wanna Quit!

Over 15 days of INSANITY and major ass-kicking (my kick, your ass!) we are going to get you the fuck over this BULLSHIT that you are allowing to dictate how your life plays out and we’re going to PROPEL you into major, major, awesome.

In the way you’re doing business, and getting your message out there.

In what you’re saying, and what you’re no longer bothering with a JOT.

In how you’re doing your relationships.

In how you’re getting through each day and whether or not you ACTUALLY FREAKING LOVE IT.

In every single part of how YOU are doing YOU, what you expect for your life and the reality of whether you are TRULY being fearless and trusting in your RIGHT to create that life on your terms!

And the best thing?

You’re going to see things shift so damn when you just take off the NONSENSE that has been binding you! You’re going to realise that the IDEA of fucking off the shoulds is so much more scary than the reality of it and you are ALREADY CAPABLE OF SO MUCH MORE THAN YOU REALISE!

So Here’s How It’s Going to Work and What We’re Going to Do in this Cool Little Venture!

Every day, for 15 days, I am going to come wake you up in your inbox with a video of TRUTH, ACTION, and CONFRONTATIONAL CHALLENGE.

It’ll be short, it’ll NOT be sweet, and it’ll give you precisely what you need to dig deep within and fuck the shoulds for that day and then take ALIGNED UNLEASHED EPIC action instead of shoulding your way all over the freaking place! In short: it’s going to get you into NOW just living life as though you were already there and you already gave a damn and you KNEW you could create whatever you wanted now if not sooner!

Think – being that kid again who just knows they are superwoman, and then acting accordingly because why the hell wouldn’t you?!

From Day One.

A little more specifics for you –

We’re going to:
  • Identify Your Truly FEARLESS Business Plan
How would you show up if you truly didn’t give a fuck except about the things you give a fuck about?! What would it mean to be FEARLESS in how you do business, life and you, and to fully TRUST that you were going to make it, because hello – it’s you!

WHAT WOULD YOU BE DOING and what would you never. fucking. do. again.
  • Show me the MONEY I Care About Smackdown
The truth is that no matter how much you might want more money you do NOT really want more money if it comes from doing stuff you don’t really wanna do, for people you don’t really like and in a way that doesn’t really SUIT you! You might think you just need the cash right now and that you’re gonna hustle your sweet little ass off and just get on top and then you’ll figure out how to make money doing what you love but if you think that you are a fucking LIAR. And stupid too, because money you make that’s not from a place of the right SERVICE?

Means fuck all baby. And you don’t hold on to it or EVER really have anything to show for it. So how’s about we just create a money plan you actually give a fuck about it, where you’re not fucking shoulding about what you should be doing, and then you WORK THAT KICKASS MONEY MOJO!!
  • Love Me Hate Me Truth Explosion
Time to let the real world see who you are gorgeous. And what they’re going to see? Hell NO it’s not going to be neat, organised, primped and preened and ‘what you think they want’. But can I tell you something? WHAT THEY WANT IS YOU.

All of you.

Now.

And giving it to ’em? Is where your GREATEST wealth, service and joy of living will be found. So that’s what we’re going to do! I’ll show you how.
  • Epic Awesome Fun Shit
Seriously, enough with this boring being an adult bullshit. We’re going to identify some epically AWESOME cool stuff that is extra special fun (not like that!! Okay not unless you want to ;)) and then we’re going to lock it in and make it happen.

I WILL BE CHECKING UP ON THIS … it’s time to get back to living like it’s ABOUT THE LIVING. Plus it is going to be crazy cool 🙂
  • Fuck the Shoulds Destruction Day
In one brutal day of mayhem we are going to delete or DESTROY all of the BULLSHIT currently hanging over you. I’m talking the STUFF that surrounds you physically, emotionally, mentally heck even spiritually and tells you that you can’t, not yet, not like that, because YOU HAVE RESPONSIBILITIES and you have to deal with THIS fucking should before you can be free!

No. More.

Not on my watch sister. It is SO doable to just get rid of all that crap! Let someone else live a life of obligation GARBAGE, YOU are going to value what you actually VALUE, and live accordingly. Speaking of which …
  • Deep Dark Honesty
We’re going to go deep into your most intense mad MOST wanna do stuff for your life, the stuff that you truly think is just NOT realistic because of who you are, how your life is, how it has to BE. The stuff you’ve given up on or laughed off, saying it doesn’t matter, it was just a silly childhood dream, I don’t actually care that much.

Yes.

You do.

And so we’re going to identify at least ONE thing that you’ve so longed to do or be or have and then we’re going to just – commit. ‘Cause fuck the shoulds why the heck should you NOT? So, we will.
  • Lying Little Whiny Bitch Meter
Look, it’s okay, I get it! We all have *stuff* we lie to ourselves about. Excuses we make that we totally believe! Nonsense we allow to MOULD OUR FUCKING LIFE instead of just waking up, manning up, STEPPING up and living like we actually GAVE a fuck.

Is it okay if I call you out on your whiny little bitch stuff? No? That’s okay, I wasn’t really asking. We’re just gonna go ahead and do that anyway 🙂
  • Random Mischeviousness and Tomfoolery
Because fun. Because life. Because why not?! Because actually when you just let loose and say to hell with it you’ll find that you can go ALL the way big and actually often times make a helluva lot more money, difference or just mad awesome good times roll!

So we’re going to play around, over the course of several days, with what you can do in your business, your personal life and your YOUness to just have some crazy mischief and random tomfoolery because you can and because you wanna and because it would feel good to just be FREE like that!

Ready to say HELL FUCKING YEAH already?! Ready to Fuck ALL the Shoulds and Create an Epic, Awesome, Mad As Fun Business and Life that You NEVER Wanna Quit?!

Was $97, NOW Only $67!!

Let’s Get Real Sister … You Keep Saying You Want More But It Isn’t Really HAPPENING!

It’s really very simple:

Success is not about learning something.

It’s not about freaking information.

It’s not about following a process or a plan and then it’ll all just work out because you DID WHAT THEY TOLD YOU.

It doesn’t work that way!

You want success then you need to wake the fuck up and be TRANSFORMED.

You need to BECOME someone who LIVES a certain way, breathes a certain way, IS a certain way and that is who you ARE, that’s how you do LIFE, BUSINESS, YOU!

You know?

So what it takes? Is not a freaking paint-by-numbers nonsense kindy plan of making money, or fame, or fun, or what the fuck ever!

It takes IMMERSION.

It takes throwing yourself off a freaking ledge!

It takes digging DEEP within – day – after day – after day.

And doing. the. WORK.

The work of being honest.

The work of saying what you actually THINK.

And feel.

And want.

The work of FUCKING THE SHOULDS and just being you.

And this? This ain’t no book learning work this is you better get your chin up and your shoulders squared and your ass ready to be kicked EVERY damm fine day and then you fucking well jump NOW and you do NOT look back sort of work.

Or in other words, this is exactly the kind of work we’re going to do in the Fuck the Shoulds Uprising!

So you can go away and think about it, if you’re that kind of gal and that’s how you roll, because hey! Girl’s got responsibilities, a lot of shit going on right now, things to get DONE. I got too many shoulds right now Kat so I’m not sure!

That’s cool.

But to be honest … probably rather you don’t come back.

Just be who you wanna be now or why even pretend you’re ever going to? Based purely on the law of averages you’ll never change and then you’ll die. And that shit’s just like gravity you know, you can’t fight it.

But if you want to change.

If you’re fucking READY to change.

If you know you’re GOING TO CHANGE and you’re GOING TO BE FEARLESS and it’s GOING TO BE FUCKING NOW because enough is ENOUGH already and you want it to be fun, you want it to flow, you want to feel FREE, you want to just FLY, well then seriously?

Ready to say HELL FUCKING YEAH already?! Ready to Fuck ALL the Shoulds and Create an Epic, Awesome, Mad As Fun Business and Life that You NEVER Wanna Quit?!

Was $97, NOW Only $67!!

Look I get that you could do it all by yourself.

That you already KNOW what you ‘should’ be doing, you just have to do it!

But that’s kind of the point now, isn’t it lovely?

So fuck the shoulds.

Fuck waiting.

Fuck being polite, patient or a ‘good girl’.

And say hell fucking yes to a business and a life of INSANELY amazing coolness now.

After all –

Life is Now. Press Play!

Kat

About Katrina Ruth

I’m KATRINA RUTH. I’m a self-made multi-millionaire, and I work with successful badasses like YOU, who kick their OWN ass already, who were always gonna do and BE the damn thing, but who maybe want me to kick their ass that little bit harder.

I flick the damn switch for the called ones, and I get you ALL riled up on your own YOU-ness.
I currently live on the Gold Coast of Australia, and I’m a single Mum to my two beautiful children, Alyssa and Nathan. I travel a LOT with my business (sometimes with the kids, sometimes not), and my business allows me to be fully location free.

After many MANY years of not going all in, NOT speaking my truth or doing what I really wanted to do in the world, I finally said yes to purpose and sharing my deep soul message, AND to doing the damn work, and now, well –

Here we are.

I have been fortunate enough to build up an INCREDIBLE online community of driven entrepreneurs and leaders and creators, and each day I get to do what I always wanted to do, which is to motivate, educate, empower and inspire you to press play and create the business and life YOU want.

I’ve made over $15,000,000 (yes, 15 million dollars) online just by speaking my truth and following the path of my soul, breaking any and all rules that don’t feel fuck yes for me, and also – and this is my fave! – really just being ME. Yeah, I might have some fancier stuff now than when I started, but my business was built on, and still runs on, me being the girl who just loves to write and say what needs to be said running around usually in her gym gear as a hot mess, in between being a Mum and just, well, living life!

You do NOT have to be anything other than who and what you already are to create all of this. Other than just that part of you who you’ve not yet dared to own, hmmm?! But you sure as shit don’t need to be polished, prepared, perfect. I’m still not! And never will be. What you do need to be is this:

Ready to fucking claim it. To recognise that yeah, the hardest work in the world is to march into our dreams without looking back, and to choose to be the version of us we know we’re meant for, every damn day, with zero availability for anything except seeing it ALL come to life.

Was $97, NOW Only $67!!

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